This November, the essence of Italian style and craftsmanship takes centre stage at Cosmoprof Asia 2024, as the Italian Trade Agency (ITA) presents an impressive showcase of brands that blend tradition with modernity. Cosmoprof is the go-to event for beauty professionals in the Asia-Pacific region, it’s an event where cutting-edge trends meet global innovation. This year, one of the key pavilions is all about embracing Italian beauty and its unique flair. For anyone who dreams of walking through the sun-soaked streets of Florence or lounging in a chic Milanese cafe, the Italian pavilion at Cosmoprof offers a journey through beauty that captures Italy’s effortless charm and sophistication.
The ITA, which champions Italy’s business excellence worldwide, brings a curated selection of brands that epitomise the promise of the “Made in Italy” badge. These are not just products; they’re experiences—deeply rooted in the country’s legacy of craftsmanship, quality and beauty. From fragrances to make-up to sustainable haircare, the 39 brands on display carry a rich heritage while embracing modern innovation, creating a perfect blend of past and future.
Logevy Firenze 1965 (Photo: Courtesy of Logevy Firenze 1965)
Bellaoggi (Photo: Courtesy of Bellaoggi)
At the heart of the showcase is Logevy Firenze 1965, an olfactory journey crafted by master perfumer Stefano Cintelli. Logevy transports you into the heart of Tuscany with fragrances that encapsulate the beauty of Mediterranean honeysuckle, the strength of gentian and the nostalgia of periwinkle. Each scent tells a story of love, resilience and memory, inviting you to relive ancient Florentine elegance with a modern twist.
Bellaoggi steps in with a bold take on make-up, celebrating the nation’s vibrant, stylish spirit. From velvety lip tints to luxurious bronzing powders, Bellaoggi’s range is a love letter to Italian beauty—effortlessly chic, with a touch of playful elegance. Its mission is clear: to bring out the best in every woman, offering high-quality, trend-forward make-up that’s as dynamic as it is refined.
Bulbs and Roots from Professional by Fama (Photo: Courtesy of Bulbs and Roots)
Isha Cosmetics (Photo: Courtesy of Isha Cosmetics)
Eterea Cosmesi Naturale (Photo: Courtesy of Eterea Cosmesi Naturale)
Rudy Profumi (Photo: Courtesy of Rudy Profumi)
Purophi (Photo: Courtesy of Purophi)
Itely Hairfashion (Photo: Courtesy of Itely Hairfashion)
Togethair (Photo: Courtesy of Togethair)
Natura House (Photo: Courtesy of Natura House)
For those seeking beauty in harmony with nature, Bulbs and Roots from Professional by Fama presents a sustainable, eco-conscious approach to haircare. Inspired by the natural world, the brand prioritises vegan-friendly, cruelty-free formulations that care for your hair while respecting the environment. Its innovative use of organic plant extracts results in products that not only colour and protect but also nurture—giving a glimpse into a future where beauty and sustainability go hand in hand.
As Cosmoprof Asia 2024 opens its doors, the Italian Trade Agency invites you to step into a world where beauty is more than skin deep. It’s a lifestyle—a celebration of Italy’s passion for excellence, its flair for design and its relentless pursuit of innovation. This is beauty the Italian way: timeless, elegant and always evolving. So, whether you’re drawn to the artistry of fine fragrances, the vibrancy of Italian make-up or the eco-conscious path of sustainable haircare, the Italian pavilion at Cosmoprof promises a sensory experience that’s nothing short of unforgettable.