GENEVA, Jan. 18 (Xinhua) -- Switzerland Tourism expects a "bright recovery for travel from China to Switzerland" this year following the lifting of COVID-19 restrictions in China.
That's according to a top executive of Switzerland Tourism, the country's official tourism board headquartered in Zurich.
The organization also plans new initiatives to lure Chinese travelers.
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Switzerland Tourism has been present in China for 25 years after establishing a representative office in 1998.
Produced by Xinhua Global Service