Members of the Canto-pop boy band Mirror are not just musical powerhouses, they are also widely influential fashion icons who have collaborated with top-tier fashion and beauty brands such as Anson Lo for Calvin Klein and Ian Chan for Shiseido. In June, Lo and fellow Mirror member Keung To were invited to attend Kenzo’s spring-summer 2025 fashion show during Paris Fashion Week.
Given their sway over the city’s pop culture and fashion scenes, it’s hardly surprising that the Mirror boys have launched their own fashion and clothing brands to connect with their fans differently.
To celebrate the Canto-pop group’s release of Hunt You Down (2024), which captures the relentless determination of a hunter in pursuit of its prey, Tatler “hunts down” and shares the fashion brands by Mirror members.
Read More: Hong Kong boy band Mirror’s best fashion moments
Edan Lui: Nade
Mirror member Edan Lui founded Nade in 2023 (Photo: Instagram / @edanlui)
Edan Lui’s Nade latest collection (Photo: Instagram / @nadestreetwear)
Edan Lui’s brand Nade is inherently playful in its philosophy, starting with the brand name itself, which cheekily reverses the singer’s name. Launched in April 2023, Nade focuses on imaginative and whimsical streetwear, perfectly mirroring Lui’s energetic spirit.
This July, as part of its summer collection, the brand launched the We Born On Earth T-shirt, a timely reminder to protect our planet. The turquoise hues reflect nature’s colours. The brand also promotes sustainability by providing options to reduce packaging.
You may also read: Mirror’s Edan Lui on his new film, dreams of playing a Marvel hero and helping Canto-pop go global
Keung To: To Zero
Mirror member Keung To founded To Zero in 2023 (Photo: Instagram / @to_zero_official)
Mirror member Keung To’s To Zero latest collection (Photo: Instagram / @to_zero_official)
Keung To established To Zero on his 24th birthday last year. “To” is part of his name, while “Zero” represents a return to simplicity. His collections unfold in a mesmerising countdown, starting from #99 and descending to #00. They resonate with a powerful message of “subtraction”, urging us to treasure every fleeting moment and live free of regret.
His brand often demonstrates a casual minimalist aesthetic. Think cosy sweaters and classic hoodies that exude cool confidence. The latest series, #97, carries the theme “To Venture The World”, which captures the spirit of exploration and the thrill of discovery.
Read more: Keung To of Mirror tells us about his fashion brand To Zero, and his approach to happiness and fame
Anson Lo: Allover
Mirror member Anson Lo founded Allover in 2023 (Photo: Instagram / @alloverofficial)
Mirror member Anson Lo’s Allover latest collection (Photo: Instagram / @alloverofficial)
Anson Lo’s Allover made its grand debut in January 2023. The brand name is a play on “AL Lover” (Lo’s initials are AL). Lo wants to spread his love for style to people around the world and connect everyone through fashion through his brand.
Inspired by the enchanting world of love stories, the brand releases each collection as a chapter of a romance novel. So far, five chapters have been launched. Chapter 5, which came out in August, was named “A Sense of Déjà Vu” and featured simple sweaters and casual tees.
Ian Chan: Indipandant
Mirror member Ian Chan has founded Indipandant in early 2020 (Photo: Instagram / @iancychan)
Logo graphic bowling shirt and shorts from Indipandant (Photo: Instagram @indipandant.official)
Inspired by his love for Japanese-style clothing, Ian Chan established Indipandant in 2020. His brand urges fans to be unique and independent through their fashion choices. Chan believes each piece of fabric is unique; combining them creates an even more striking beauty. The latest collection which came out this September features trendy denim logo graphic shirts and accessories like tote bags.
In case you missed it: Mirror’s Ian Chan on hoping to take a long break, the song that’s stuck in his head, and more
Jer Lau: Jungle Lofi
Mirror member Jer Lau founded Jungle Lofi in 2022 (Photo: Instagram / @jeremylaous)
Jer Lau’s Jungle Lofi outfits (Photo: Instagram / @junglelofi.official)
On his 30th birthday in 2022, Jer Lau unveiled his brand Jungle Lofi, which is influenced by vintage and French workwear aesthetics. Think cotton herringbone fabric, adjustable buckles, neutral colours and so on. It’s fashion that transcends trends and has the potential to become a wardrobe staple, for many moods and seasons.
Anson Kong: Kyubi
Mirror member Anson Kong founded Kyubi in 2021 (Photo: Instagram / @kisang)
Disney Villains Collection by Kyubi (Photo: Instagram / @_kyubi_official)
Kyubi, which means nine-tailed fox in Japanese, was set up on Kong’s 29 birthday in 2021. This mythological creature is said to fulfil dreams and protect one’s wishes, making it a fitting name for Kong’s brand, which is his dream-come-true moment.
Positioned as a street fashion brand, it offers a vibrant array of wardrobe essentials such as trendy T-shirts and bucket hats, often with its signature floral logo. The label collaborates with beloved franchises like anime One Piece, The Little Prince and Disney to launch special collections.
Tiger Yau: Dézert
Mirror member Tiger Yau founded Dézert in 2019 (Photo: Instagram / @tiger_yny)
Mirror member Tiger Yau’s Dézert latest collection (Photo: Instagram / @dezert.co)
Influenced by his family, which is involved in the garment industry, Yau was encouraged by his father to launch Dézert in 2019. Dézert is a chic casual-wear brand that offers a fresh take on men’s and women’s apparel alongside stylish caps, bags and jewellery. Mirror bandmates Lokman Yeung and Alton Wong also partnered with Yau to incorporate varied elements and products.
Jeremy Lee: Jnun
Mirror member Jeremy Lee founded Jnun in September 2023 (Photo: Instagram / @jnun.official)
Mirror member Jeremy Lee’s Jnun latest collection (Photo: Instagram / @jnun.official)
Lee founded Jnun in September 2023, which champions the idea of limitless fashion—unbound by seasons and trends. His designs feature a collection of minimalist yet comfortable outfits bursting with a kaleidoscope of colours and patterns. You can find the dreamy unicorn logo in its products, which signifies his fandom name.
Frankie Chan: Flakey
Mirror member Frankie Chan founded Flakey in x (Photo: Instagram / @frankie729)
Mirror member Frankie Chan’s Flakey X’mas series (Photo: Instagram / @flakey.com.hk)
Flakey, established by Chan in 2020, encourages everyone to embrace a fun and positive attitude towards anything, and success will follow. The label focuses on casual fashion, from adventurous mountain aesthetics to edgy street style. Last year, Flakey collaborated with New Era to launch stylish caps and bucket hats.
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