Industry leaders Choron Group and Del Gatto have also joined the partnership
MUMBAI, India, Sept. 21, 2023 /PRNewswire/ -- For the first time since the inception of the Natural Diamond Council (formerly the Diamond Producers Association), a collective agreement has been reached with a significant number of major businesses in the natural diamond value chain who are getting benefits selectively available only to partners. Diamantaire KP Sanghvi, diamond and jewellery manufacturer Choron Group and the world's largest non-bank lender in the jewellery industry Del Gatto Diamond Finance Fund (DDFF) have joined other dedicated allies of the NDC to forge a strategic alliance that will reshape the trajectory of the modern diamond industry.
Founded in 1965, KP Sanghvi is an Indian family-owned polished diamond and jewellery manufacturer. A renowned leader in the natural diamond industry, the organization is known for its commitment to craftsmanship, innovation, and ethical sourcing and is a member of the RJC. Embedded in KP Sanghvi's business philosophy is giving back to the community and environment by championing inclusivity and sustainability. The Choron Group is leading diamond house focusing on the sourcing of rough diamonds, the manufacturing of exceptional large diamonds and the distribution of polished diamonds to luxury brands and retailers. The Del Gatto Diamond Finance Fund (DDFF) is an institutional lender, and the largest non-bank finance company to the global diamond and jewelry industry. DDFF is an SEC registered hedge fund founded by Chris Del Gatto, a 30-year diamond industry veteran, and Andres Lucas, a 25-year finance professional.
NDC's existing partners include eight diamantaires such as Shree Ramkrishna Exports (SRK), Hari Krishna Exports Pvt. Ltd. (HK), Rosy Blue, Venus Jewel, Diarough, Dianco, Jewelex, and Shivam Jewels as well as Bonas Group, World Federation of Diamond Bourses, Antwerp Diamantkring and Botswana Diamond Manufacturers Association. All of these partnerships represent an unparalleled commitment to industry growth, through increased investment in marketing and promotion. NDC is offering these partners coveted opportunities to leverage and build their brands through PR interventions, exclusive content creation, networking events and including them in strategic brainstorming sessions on how to further grow the natural diamond industry.
In addition to these alliances, NDC also has partnerships with top retail brands from around the world including Malabar Gold and Diamonds and Chow Tai Fook Jewellery Group and regional leaders like Jawhara Jewellery, Z Bird, La Marquise Jewellery, Ben Bridge Jeweler, Razny Jewelers and Day's Jewelers to further build the natural diamond dream.
David Kellie, CEO, Natural Diamond Council said, "We as NDC are delighted to establish this forward-thinking alliance with the leading lights of the modern diamond industry. Together, we will create opportunities to convey the impeccable values, rich stories, ethical practices, sustainability initiatives and true commitment to transparency that our partners uphold, to both consumers and the trade."
The visionary partners of NDC have shared their views to fortify this joint venture and emphasise their commitment to natural diamonds.
Kishore Sanghvi, Chairman of KP Sanghvi LLP, said, "KP Sanghvi strongly believes that natural diamonds, with their timeless beauty and emotional resonance, remain an indispensable part of our lives, symbolizing love, milestones, and cherished memories. A diamond is a legacy gifted from generation to generation. This emotion is at the heart of KP Sanghvi's ethos which is why we believe it is absolutely essential in supporting the Natural Diamond Council. Joining forces with NDC reaffirms our desire to inspire consumers and remind them that every diamond not only carries intrinsic beauty but also a commitment to sustainability and positive societal impact."
Anshul Gandhi, CEO of the Choron Group said, "We are thrilled to become a Natural Diamond Council partner and we look forward to closely collaborating with the NDC to promote natural diamonds and, most importantly, highlight the positive impact of the natural diamond industry globally."
Chris Del Gatto, Co-Founder & CEO, Del Gatto Diamond Finance Fund said, "We are proud to partner with the Natural Diamond Council. Their mission, the promotion of natural diamonds, is more important than ever given the current environment and the negative impact of the trades' adoption of lab grown diamonds. We hope that other companies will support the NDC for the long-term health and sustainability of our wonderful industry."
Rajesh R. Shah, Partner Venus Jewel, said, "Through our association with the NDC, we join forces with like-minded individuals to celebrate the unmatched beauty and value of natural diamonds. At Venus Jewel, we are devoted to setting new standards in ethical business practices, quality product delivery and employee care. This collaboration with the NDC not only strengthens our commitment to growing the industry but also fuels our shared vision and purpose towards these miracles of nature."
Shreyans Dholakia, Brand Custodian, Shree Ramkrishna Exports, said, "Natural diamonds represent timeless beauty, enduring strength, and purity. At SRK, we firmly believe in the intrinsic value and significance of natural diamonds, for they are not only symbols of love and commitment but also a Gift of God. Each natural diamond carries a unique story, making it an eternal treasure. To continue celebrating the legacy of natural diamonds, we are honoured to partner with the Natural Diamond Council. This partnership is more than just a collaboration; it is a celebration of authenticity, elegance, and the enduring values that natural diamonds, SRK and NDC upholds."
The impetus from all the new NDC partners, will champion the long-term well-being of the natural diamond industry by creating a strong desire for these precious wonders of nature.
ABOUT NATURAL DIAMOND COUNCIL
The Natural Diamond Council (NDC) inspires and informs consumers about the incredible world of natural diamonds through its Only Natural Diamonds platform. The platform is the authoritative publisher on all things natural diamonds including celebrities and pop culture, epic diamonds and jewelry trends, engagements and weddings, and diamond buying guides.
The NDC supports the integrity of the natural diamond industry by providing transparency and insight on the progress of this sector and its commitment to further betterment. NDC is a global organization whose members' operation span four continents and ten countries including Canada, South Africa, and Botswana. Their operations support the livelihood of 10 million industry employees and their families around the world.
The NDC operates in the US, China, India, UAE, and Europe.