Eng

Maximilian Büsser responds to Chanel’s 25 per cent stake in his company, MB&F

Tatler Hong Kong
更新於 08月27日01:18 • 發布於 08月22日14:03 • Brian Cheong

Chanel announced today that it has taken a 25 per cent stake in MB&F, the luxury independent watchmaker celebrated for its avant-garde Horological Machines (HM) and Legacy Machines (LM) that push the boundaries of traditional watchmaking. Chanel calls it a strategic investment that demonstrates its desire to participate in the future of high-end watchmaking expertise, creation, and design.

The House of Coco Chanel has been building its haute horlogerie portfolio that already includes stakes in Romain Gauthier, F.P. Journe, and movement maker Kenissi. As early as 1987, Chanel invested in the G&F Châtelain manufacture in La Chaux-de-Fonds responsible for producing luxury ceramic watches like the Première and J12.

Read more: This watch collector was once the youngest in the world to own a MB&F timepiece

廣告(請繼續閱讀本文)
Chanel J12 watch

Chanel J12 watch

“The announcement is part of our long-term strategy to continue to preserve, develop, and invest in specialist know-how and expertise, reaffirming our position in high-end watchmaking."

廣告(請繼續閱讀本文)

By - Frédéric Grangié, president of Chanel Watches & Fine Jewellery

When MB&F was established in 2005, it positioned itself as a horological concept laboratory, dedicated to designing and crafting radical concept watches. Over the years, MB&F has emerged as a powerhouse in the niche independent watchmaking world, earning widespread acclaim and a devoted following it calls The Tribe.

In response to Chanel's stake in his company, Maximilian Büsser said that this is a natural evolution for a company that will be celebrating its 20th anniversary next year. “It’s the last piece in the puzzle to ensure MB&F survives me while maintaining our unique values. Legacy and continuity have been my biggest concerns in the last three years. With this legacy concern addressed, I can finally spend more time and energy to create more!”

廣告(請繼續閱讀本文)

See also: Bookmark Minhoon Yoo for your luxury watch collection

MB&F HM8 Mark 2 in sapphire blue

MB&F HM8 Mark 2 in sapphire blue

“Legacy and continuity have been my biggest concerns in the last three years. With this legacy concern addressed, I can finally spend more time and energy to create more!”

By - Maximilian Büsser

With Chanel on board, Büsser believes MB&F is in a stronger position. “The Chanel management has been incredibly kind in offering any services our little company could benefit from in the future—from helping with the supplier ecosystem to any legal questions for example. A small structure [like ours] does not have the bandwidth, knowledge, or resources to address every situation.”

Büsser emphasised that the partnership preserves MB&F's creative independence and remains “free of any pressure on growth. Chanel is a minority shareholder who only aims to help. They are probably attracted most to our creativity, out-of-the-box thinking and engineering, and artisanship. They have a history of minority investing in talented watchmaking companies while letting the owners and management continue operating independently.”

Büsser retains a 60 per cent majority stake of MB&F while his business partner and head of R&D and Production Serge Kriknoff owns 15 per cent.

NOW READ

A fireside chat with Edouard and Bertrand Meylan of H. Moser & Cie.

Guido Terreni, CEO of Parmigiani Fleurier, on the revival of the Toric timepiece

Moritz Grossmann: Embracing tradition in the 21st century

查看原始文章

更多 Eng 相關文章

Museum collecting 4,000-year-old relics opens in Chinese county
XINHUA
The 'Real-Life CEO ' of Vietnam - Lam Thanh Kim: Like a character stepping out of a novel
PR Newswire (美通社)
Baidu Unveils iRAG and No-Code Tool Miaoda to Drive AI Application Boom
PR Newswire (美通社)
ClassUp's Rapid Growth: 65,000 Families Embrace AI-Driven Personalized Learning
PR Newswire (美通社)
Trump appoints national security advisor, ambassador to Israel in incoming administration
XINHUA
bHaptics Unveils Next-Gen TactSuit Pro and TactSuit Air with Enhanced Immersive Haptics
PR Newswire (美通社)
The Shaw Prize Award Presentation Ceremony 2024: 21 Years of Celebrating Excellence in Scientific Achievements
PR Newswire (美通社)
Spotting deer at London's Richmond Park
XINHUA
EICMA 2024: THE SUMMA CUM LAUDE EDITION
PR Newswire (美通社)
EICMA 2024: THE SUMMA CUM LAUDE EDITION
PR Newswire (美通社)
Australian Tourism Tech Firm ResPax Acquires ResBook
PR Newswire (美通社)
Sudan's conflict leaves over 15 mln children out of school: national council
XINHUA
SpaceX plans to launch Starship's sixth flight test next week
XINHUA
The West aims to preserve dominance by undermining regional stability: Russian defense minister
XINHUA
Most Hezbollah weapon facilities in Beirut's suburbs destroyed: Israeli military
XINHUA
MALAYSIA STRENGTHENS SUSTAINABILITY FOOTHOLD AT COP29 AS COUNTRY ASSUMES ASEAN CHAIR IN 2025
PR Newswire (美通社)
CAS and Deloitte China announce a strategic collaboration to empower clients with market insights and scientific innovation expertise
PR Newswire (美通社)
Fliggy Reports Strong Growth as 22 Top Brands Surpass RMB100 Million in Sales During Double 11
PR Newswire (美通社)
OPEC further cuts global oil demand forecast for 2024, 2025
XINHUA
Faces of China: Hotan jade trader dreams big
XINHUA
AEON Mall Tebrau City Unveils AEON Tebrau City Food Hall and Johor's First Tsutaya Bookstore
PR Newswire (美通社)
Economic Watch: Swiss importers embrace Chinese EVs for adaptable, affordable options
XINHUA
Stunning airshow staged in China's Zhuhai
XINHUA
China's manned airship receives new orders, ready for commercial operations
XINHUA
Xi sends congratulatory message on centennial of Sun Yat-sen University
XINHUA
Eyes on Hainan: Philadelphia Orchestra makes debut in Hainan
XINHUA
Xi urges all-out efforts to treat injured in car ramming case
XINHUA
Animation of China's Haoloong space cargo shuttle
XINHUA
GLOBALink | Chinese teen draws inspiration from Olympic BMX freestyle champion Deng Yawen
XINHUA
Chinese car makers take lead in Thailand's EV market
XINHUA
2024 Tsingke High-Impact Literature Compilation - Gene Synthesis
PR Newswire (美通社)
HKBNES Partners with Mainland China's Leading Disaster Recovery Vendor Information2 Software to Transform Enterprise Customer Resilience
PR Newswire (美通社)
World Insights: Ishiba's minority gov't on bumpy road despite reassuming Japan's premiership
XINHUA
Breathtaking airshow by China's Bayi Aerobatic Team at the Zhuhai Airshow
XINHUA
Guest Opinion: Strengthening Asia-Pacific cooperation for global economic growth
XINHUA
Exquisite Chinese crochet works
XINHUA
Webull Australia Launches Cash Management Tool, Leveraging J.P. Morgan Asset Management's Liquidity Management Capability
PR Newswire (美通社)
Leading Development of New International Standard, WeBank Efforts to Promote Trusted Personal Data Circulation
PR Newswire (美通社)
Xinhua News | China's auto sector registers expansion in October
XINHUA
Lankao, where barren dunes become expansive greenery
XINHUA