HONG KONG, Feb. 27, 2025 /PRNewswire/ -- Hong Kong's traditional Chinese medicine pioneer Wai Yuen Tong (0897.HK) announced its proud sponsorship of the TVB Jade Channel's broadcast of the film " Nezha: The Demon Child Comes into the World " (Nezha 1) on February 28 at 8 PM. This film will provide viewers with an opportunity to revisit the classic and immerse themselves in the current Nezha craze. With the unprecedented success of "Nezha: The Demon Boy Havoc in the Sea" (Nezha 2), which became the first film in mainland cinema history to surpass 10 billion in box office revenue, revisiting "Nezha 1" will allow the audience to gain a deeper understanding of this legendary character and prepare for the upcoming sequel. Wai Yuen Tong hopes to use this sponsorship to convey the wisdom and values of Chinese culture to the younger generation, aligning with its commitment to uphold traditional values.
Strategic Alignment of Sponsorship and Cultural Mission
Wai Yuen Tong has always adhered to its mission of promoting Chinese culture and traditional medicine. Through this sponsorship, we look forward to allowing the audience to gain a deeper understanding of Wai Yuen Tong's brand philosophy while imparting the profound cultural essence of traditional Chinese medicine to the younger generation. As a brand with a century-long heritage in Hong Kong, Wai Yuen Tong sincerely promotes the wisdom of traditional medicine, carefully understanding the health needs of modern individuals, and providing comprehensive and high-quality traditional Chinese medicine products and services, striving to create a new realm of Chinese health care. At the same time, Wai Yuen Tong continuously seeks progress, developing a diverse range of medicinal products to promote the profound essence of traditional Chinese medicine worldwide, in line with the brand's founding purpose.
Last year, Wai Yuen Tong established the "Guangdong-Hong Kong International Cooperation Base for Traditional Chinese Medicine" with Guangzhou University of Chinese Medicine. This base focuses on cooperation in talent cultivation, medical services, and technological innovation, aiming to further promote the development of traditional Chinese medicine and enhance Wai Yuen Tong's influence on the international stage.
A Century of Heritage: Wai Yuen Tong's Journey of Integrity and Innovation
Wai Yuen Tong has a long-standing reputation built over 128 years. The brand continuously pursues excellence in both Chinese and Western medicinal products and traditional Chinese medicine clinic services. It steadfastly adheres to the spirit of "dedicated to preserving health," achieving outstanding sales results for multiple products, including Wai Yuen Tong "Angong Niuhuang Wan (安宮牛黃丸)", "Young Yum Pill (養陰丸)", "Hou Tsao Powder (猴棗除痰散)" and Madame Pearl's Cough Syrup, all of which have received external recognition for many consecutive years.
In addition to maintaining product quality, Wai Yuen Tong also keeps pace with the times, addressing public health issues. The company operates over 80 outlets in Hong Kong with registered Chinese medicine practitioners, dedicated to safeguarding public health and providing comprehensive traditional Chinese medicine services and support to every client. We believe that through these efforts, we can better serve society and promote the wisdom and culture of traditional Chinese medicine.
Commitment to Quality as Hong Kong's No. 1 Traditional Chinese Medicine Brand
Wai Yuen Tong has invested nearly HKD 600 million in an advanced and modern factory in Yuen Long Industrial Estate that meets the standards of Good Manufacturing Practice (GMP). This factory adheres to the stringent pharmaceutical standards recognized globally, specifically those of the Pharmaceutical Inspection Co-operation Scheme (PIC/S), ensuring efficient and safe operations. Wai Yuen Tong maintains strict control over product quality, emphasizing functionality, safety, and user convenience, and is committed to promoting the essence of traditional Chinese medicine worldwide. As Hong Kong's No. 1 traditional Chinese medicine brand^, Wai Yuen Tong will continuously strive to provide exceptional traditional Chinese medicine products and services to customers around the globe.
^ According to a survey conducted by Ipsos in March to April 2023 involving 502 users of traditional Chinese health products in Hong Kong. (Copyright belongs to Ipsos Hong Kong Limited)
About Wai Yuen Tong Medicine Holdings Limited
Wai Yuen Tong Medicine Holdings Limited is listed on the Hong Kong Stock Exchange (stock code: 0897) and primarily engages in the research, processing, and retail of medicines and health products, including five major product lines of traditional Chinese medicine sold under the "Wai Yuen Tong" brand ((proprietary Chinese medicines, dietary supplement, homology of medicine and food, decoction and concentrated granule, and lifestyle products as well as Western medicine, health, and personal care products sold under the"Madame Pearl's" and "Pearl's" brands. The company also provides one-stop traditional Chinese medicine healthcare services. For more information about Wai Yuen Tong, please visit .