In a world where jewellery is often defined by its sparkle, Forms shifts the focus to art and emotion, crafting pieces that balance timeless beauty with modern ingenuity. At its helm is Tzvika Janover, a visionary who is redefining contemporary jewellery through a delicate interplay of innovation, tradition and the rarest of gems.
The philosophy of elegance
At Forms, jewellery isn’t just about aesthetics—it’s a statement of individuality and daily beauty. “We want our pieces to feel like extensions of the wearer,” says Janover. Each creation is a harmonious blend of artistry and function, where exceptional materials meet elegant design.
Paraiba tourmaline, diamond and aluminum earrings (Photo: courtesy of Forms)
Fancy yellow-brown diamond and diamond shakudo ring (Photo: courtesy of Forms)
Honouring tradition, embracing innovation
Among the latest innovative materials embraced by Forms is shakudō, a traditional Japanese alloy of copper and gold. After a year of experimentation, the company has developed a unique formula that adds depth and texture to its designs. This distinctive material, with its rich patina and versatility, embodies the brand’s philosophy of fusing heritage with cutting-edge craftsmanship.
Crafting gems into designs
At Forms, inspiration for designs transcends gemstones, drawing from a diverse array of influences including art, architecture, and nature. From paraiba tourmalines to Colombian emeralds, each stone’s unique character guides the design. “We let the gem lead the way, shaping the form, texture and essence of each piece,” says Janover. This approach ensures that every creation is as rare and extraordinary as the gemstones it celebrates.
Selecting the perfect diamonds for the fancy yellow diamond, diamond and golden aluminum earrings (Photo: courtesy of Forms)
Clay model making for the fancy yellow-brown diamond and diamond shakudō ring (Photo: Courtesy of Forms)
Innovation beyond the surface
The magic of Forms lies not only in its creations’ visual appeal but also in the techniques behind them. Seamless settings and fluid channels are just a couple of the pioneering methods that make its jewellery feel weightless and ethereal. By utilizing techniques that allow gems to seemingly float, the focus is shifted to their inherent brilliance. “It’s about redefining craftsmanship to achieve perfect harmony between technique and emotion,” says Janover.
Exclusivity with purpose
Crafting only 100 pieces a year, Forms prioritises quality over quantity. Each design undergoes meticulous refinement, from selecting rare stones to perfecting every detail. This exclusivity ensures that every piece is more than jewellery—it’s a work of art, imbued with meaning and timeless appeal.
Artistry for everyday wear
Forms’ commitment to wearability is as powerful as its focus on design. “Wearable art should be experienced, not just observed,” says Janover.
Through intricate techniques, the brand creates pieces that are as practical as they are beautiful, ensuring they enhance everyday life without compromising on elegance.