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Tencent to acquire Chinese search engine Sogou

KrASIA
更新於 2020年07月28日09:12 • 發布於 2020年07月27日14:53 • AJ Cortese

Shenzhen-based tech giant Tencent (HKG: 0700) is set to wholly acquire China’s second-largest search engine Sogou (NYSE:SOGO) at a transaction price of USD 9 per share, according to an exclusive 36Kr report.

Prior to the deal, Tencent owned a majority stake of 38.71% in Sogou, which resulted from Tencent’s USD 448 million investment back in September of 2013. Sogou’s next largest shareholder is the Chinese internet and search company Sohu (NASDAQ:SOHU) with a 33.4% stake.

Tencent and Sogou have been involved in business cooperation dating back to 2014 when Sogou’s search results began to be partially linked to content from WeChat’s official accounts.

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Sogou has struggled to tell a compelling story to US investors since its IPO. Photo: Sogou

Sogou was listed on the NYSE in 2017 and debuted at a price of USD 13 per share, but has since slumped well below its IPO price. In Monday morning trading, Sogou’s stock price shot up more than 45% to over USD 8.40.

In Sogou’s first-quarter earnings report released in May, the company generated revenue growth of 5% year-on-year (YoY), surpassing analyst expectations. However, the company’s cost of revenues jumped during the quarter, as traffic acquisition expenditure increased 27% YoY, making up 71% of total revenues.

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Tencent’s plans to take Sogou private coincides with a broader trend of Chinese companies favoring privatization in 2020 amidst increasing scrutiny from US investors.

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