Baranowitz + Kronenberg celebrates competitive play and social interaction in the interiors of the new revolutionary venue based on the popular British game show.
International architectural firm Baranowitz + Kronenberg (B+K) unveils The Cube Live (Urban Playground), a brand new entertainment attraction in Manchester based on the hit TV show.
Working with Urban Playground (UP) of Mellors Group, a leading theme parks and attractions company, the team applied their aptitude in spatial design and human experience to create a world of exploration that sparks play and social interaction.
Sitting in the heart of The Manchester Arndale, and stretching over two floors and 4,000 square metres, the immersive venue offers visitors the opportunity to participate in The Cube in person, where contestants attempt seemingly simple tasks within the high-pressure confines of the iconic transparent box.
Photo: Marcus Holdsworth