BANGKOK, Nov. 22, 2024 /PRNewswire/ -- On November 18, 2024, Ms. Melissa Bastos, Director of Corporate Strategy and Insights for Cotton Incorporated shared marketing data and analyses about consumer attitudes and habits relating to apparel shopping based on company's latest global market research with the professionals from the textile apparel industry at the media sharing session in Bangkok, Thailand.
Ms. Bastos oversees consumer attitude and behavioral research and retail assessments in the United States, Latin America, Korea, Thailand and other Asian countries. As a non-for-profit organization dedicated to promoting cotton products, Cotton Incorporated's mission is to increase the demand for and profitability of cotton. The company keeps providing valuable market insights to help industry players understand the current state of the cotton consumer market and optimize and promote cotton products.
Bastos pointed out that more consumers are shopping online because of the ease of access to styles and prices, but more than 60 percent of consumers are experiencing problems with the quality of their products. She noted that cotton products are often perceived as comfortable, durable and trustworthy, so more than half of consumers globally say they are willing to pay more for cotton clothing.
"Denim is an important cotton product." Bastos said that the global denim market is expected to grow by 36 percent between 2023-2029, with 87 percent of Thai consumers saying they like to wear jeans, and half of those female consumers will pay for new styles of jeans.
Bastos emphasizes that more and more consumers within the market are now concerned about the sustainability of their garments, and that factors such as the use of natural fibers and sustainable production may influence their decision when purchasing jeans. In the context of the active implementation of traceability strategy in the industry, cotton, as the most often traced material, continues to optimize product performance while increasing the commercial value of cotton products.
In addition to in-depth research on marketing data, Cotton Incorporated also focuses on sustainability, launching environmental initiatives such as the Blue Jeans Go Green™ denim recycling program, which increases consumer awareness and purchasing habits of sustainable cotton products and further strengthens the market position of cotton products.
For more information about cotton, you can visit the Cotton Incorporated website () to access a wealth of industry data, including market data, cotton sustainability, cotton production information, trend forecasting, and performance technologies related to cotton.