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時尚

MULBERRY推出交換手袋計劃,延續可持續時尚風潮

明周文化

更新於 2020年02月14日09:50 • 發布於 2020年02月14日09:50

在環保風潮之下,愈來愈多時裝品牌在設計和宣傳上,都會以綠色時尚為己任。以皮飾起家的Mulberry,近年致力減少皮革設計,以百分百Sustainable Leather製成手袋系列。在倫敦時裝周期間,品牌除了舉辦「Made To Last」展覽之外,同場亦設有手袋換處,可以將其當前的配飾用於下一次投資或換上新手袋。

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Repair, Rebuild, Restore, Renovate: Based in Somerset, our world class care and repairs centre holds leather and component pieces from the past 35 years and is home to some of our most skilled artisans. Pairing their expertise with this extensive archive, we do everything we can to revive a well-loved bag.⁠⠀ ⁠⠀ Discover more about our repairs and restoration services on mulberry.com and join us this weekend at our #MadeToLast event in London.⁠⠀

A post shared by Mulberry (@mulberryengland) on Feb 13, 2020 at 11:06am PST

不同品牌以及時尚網店積極宣揚消費者能夠購買更多「可持續產品」,令產品的壽命延長;以Farfetch姐妹網站(secondlife.farfetch.com)為例,去年讓賣家賣出舊手袋,然後換取積分,於網店再次購入新品。Mulberry這次在倫敦的手袋交換計劃,概念相似,客戶可以對其手袋或配件進行評估,並將這種「金額」用於購買新產品。品牌還提供已經修復的二手手袋出售,均由知名人士捐贈,藉此增加吸引力。

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Yesterday, Today, Tomorrow: Join us as we explore our commitment to tradition, innovation and a responsible design ethos. ⁠⠀ ⁠⠀ In London this weekend? Come experience #MadetoLast – watch your sustainable #MulberryPortobello being made, trade in or buy a pre-loved bag with the #MulberryExchange, listen to industry leaders at our talks series, try your hand at craft skills in our workshops and visit our pop up @pophamsbakery cafe. ⁠⠀ ⁠⠀ Discover more through link in bio.

A post shared by Mulberry (@mulberryengland) on Feb 12, 2020 at 9:04am PST

說回這次在倫敦舉行的展覽,由即日起至星期天,為期三日;以裝置藝術帶入生活,同展示Mulberry品牌的工藝和設計精神,以慶祝Mulberry作品的過去,現在和未來。活動還有現場音樂節目、手工藝工作坊和咖啡店。

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