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How Louis Vuitton, Chanel and Off-White are defying Covid-19 and reuniting with fashion fanatics on Nintendo’s Animal Crossing

South China Morning Post

發布於 2020年04月29日00:04 • Ty Yiu

Quarantine-friendly Animal Crossing: New Horizons, by Nintendo and available on Switch consoles, is a game in which the player embarks on a journey on a deserted island – and can create their own styles

If you are seeking a fashion wardrobe fix on Nintendo’s social stimulation game Animal Crossing, check out some of our favourite trends and designers to follow. Photo: @animalcrossingfashionarchive/Instagram
If you are seeking a fashion wardrobe fix on Nintendo’s social stimulation game Animal Crossing, check out some of our favourite trends and designers to follow. Photo: @animalcrossingfashionarchive/Instagram

The Covid-19 pandemic has disrupted fashion week calendars as well as prevented fashion-deprived shoppers from getting their spring/summer style fix thanks to social distancing. Some, however, have taken to the virtual realm to show off their best styles this season, via the quarantine-friendly Animal Crossing: New Horizons. Animal Crossing, produced by Nintendo and available on Switch consoles, is a social simulation game where the player embarks on a journey on a deserted island and creates everything from the sketch " think tools, homes, memorabilia and, of course, fashion.

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Net-a-Porter in Animal Crossing. Photo: handout
Net-a-Porter in Animal Crossing. Photo: handout

Owing to its function of customised fashion, game enthusiasts have created their own styles and shares for the global community to download. While user-generated luxury fashion replicas for Animal Crossing have flooded social media, Net-a-Porter took things a step further and embraced the trend.

Net-a-Porter in Animal Crossing. Photo: handout
Net-a-Porter in Animal Crossing. Photo: handout

The luxury e-tailer collaborated with an impressive line-up of contemporary Chinese fashion designers including Shushu/Tong, Calvin Luo and Short Sentence to create avatar skins inspired by their spring/summer 2020 collections, available to buy via Tmall.

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Louis Vuitton created an avatar skin for the multiplayer online battle game League of Lends in 2019. Photo: handout
Louis Vuitton created an avatar skin for the multiplayer online battle game League of Lends in 2019. Photo: handout

Net-a-Porter might be the first to jump on the Animal Crossing bandwagon, it's not the first luxury brand to associate with gaming collaborations. Nicolas GhesquiEre, Louis Vuitton's artistic director of women's collections created an avatar skin for the multiplayer online battle game League of Legends in October 2019.

Louis Vuitton's avatar skin in League of Legends. Photo: handout
Louis Vuitton's avatar skin in League of Legends. Photo: handout

Luxury labels' attempts to collaborate on video games produces a way to reach out to homebound consumers and create a space of escapism on the virtual gaming universe.

GQ Lab in Animal Crossing. Photo: handout
GQ Lab in Animal Crossing. Photo: handout

Fashion publications such as GQ China quickly followed suit and created a GQ China island with virtual goodies to grab. The publication shared the access codes on its Weibo account and publicised it on its GQ Lab WeChat account. If you also long for a quarantine-friendly fashion wardrobe fix on Animal Crossing, check out some of our favourite trends and designers to follow.

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Logomania

Fendi's FF logo makes an appearance in Animal Crossing. Photo: @animalcrossingfashionarchive/Instagram
Fendi's FF logo makes an appearance in Animal Crossing. Photo: @animalcrossingfashionarchive/Instagram

Fendi's FF logo, Chanel's double-C and Louis Vuitton's LV monogram are some of the Animal Crossing fashion fan favourites.

Chanel's double-C logo. Photo: @ animalcrossingfashionarchive/Instagram
Chanel's double-C logo. Photo: @ animalcrossingfashionarchive/Instagram

A little outdoor displayGucci hat available in my creator store! #AnimalCrossing #ACNH #NintendoSwitch pic.twitter.com/utQNeeKOzx

" rheeformed (@rheeformed) March 31, 2020

Animal Crossing Archive is one of the most comprehensive Instagram Accounts to showcase whimsical styles.

View this post on Instagram

A post shared by ANIMALCROSSINGFASHIONARCHIVE (@animalcrossingfashionarchive) on Apr 12, 2020 at 9:04pm PDT

Crossing The Runway is always on the pulse of the latest trends.

View this post on Instagram

Viktor & Rolf Haute Couture Printemps-ete 2019 #2 A lotta people would be scared here Design ID: MO-HJXH-TQYX-Q1YJ @viktorandrolf @shupingggg_li . . . . #viktorandrolf #hautecouture #acnh #acnhfashion #fashion #animalcrossing #acnhcodes #animalcrossingnewhorizons #xtr #crossingtherunway

A post shared by Crossing The Runway (@crossingtherunway) on Apr 21, 2020 at 6:19pm PDT

Cult Love

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Mixu in @simonerocha_ Code: MO-NHWK-3QXC-5SGQ

A post shared by NOOK STREET MARKET (@nookstreetmarket) on Mar 26, 2020 at 8:50pm PDT

Animal Crossing fashion fare is not only about luxury labels with plenty of outfits from contemporary and niche labels Jacquemus, Loewe and Simone Rocha in Animal Crossing kingdom.

Streetwear craze

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Jason in Supreme x TNF Breeze Hat Bape camo tiger shark hoodie Vans classic slip ons

A post shared by ANIMALCROSSINGFASHIONARCHIVE (@animalcrossingfashionarchive) on Mar 24, 2020 at 12:15am PDT

Animal Crossing fashion wouldn't be complete without streetwear labels such as Off-White, Supreme and Stussy.

View this post on Instagram

A post shared by ANIMALCROSSINGFASHIONARCHIVE (@animalcrossingfashionarchive) on Mar 26, 2020 at 11:51am PDT

Sneakerheads alert, looking to stock up your favourite Air Jordan kicks or Supreme merchandise? Check out what @rheeformed has in store.

Buy, Sell, & Trade!! #AnimalCrossing #ACNH #NintendoSwitch pic.twitter.com/1wu8lXB4KF

" rheeformed (@rheeformed) March 24, 2020

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Copyright (c) 2020. South China Morning Post Publishers Ltd. All rights reserved.

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