記得去年加拿大DECIEM傳出清盤的消息時，一眾喜愛旗下品牌The Ordinary的女士們猶如遇上世界末日，馬上四周頻撲為產品囤貨，雖然經一輪峰迴路轉後，Deciem後來恢復營業，但也間接證明了The Ordinary的親民價錢和成份天然確實深得女士們歡心。現在香港的粉絲們有福了，The Ordinary剛剛在香港開設了首兩間旗艦店，將值得信賴的成份科研護膚產品帶到香港。
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Retinol and Granactive Retinoid are a lot like siblings. 👯♀️ They’re part of the same Vitamin A family, and just like siblings, they appear to be similar but are actually quite different. Retinol (the "older" sibling) has been around longer than most of us (since the 1930's), and as such, has been studied very extensively. Retinol is often considered one of the most effective skincare ingredients due to its ability to improve the appearance of multiple skincare concerns, including visible signs of aging and textural irregularities. ✨ The Ordinary offers the pure, waterless form of Retinol in 0.2%, 0.5% and 1% concentrations in a base of Squalane. If you’re an inexperienced user, it’s best to start your regimen with our Retinol 0.2% in Squalane, and then adjust to higher strengths of Retinol 0.5% in Squalane and Retinol 1% in Squalane once your skin has grown tolerant to each formula. 💪 The "younger" sibling, Granactive Retinoid, is a much newer next-generation advanced retinoid active complex which has been shown to target multiple signs of aging, offering the same long-term benefits as retinol, without any of the drawbacks often associated with retinol use. This technology cannot be compared directly with Retinol itself in terms of concentration because they include a different Retinoid molecule, in a similar way that Retinol cannot be compared with Retinoic Acid in terms of concentration. 🔬 The Ordinary offers Granactive Retinoid of 2% concentration in a creamy emulsion format, as well as a 2 and 5% concentrations in a hydrating, light Squalane base. Sun protection is particularly important when using retinoids and they may increase the skin’s sensitivity to UV radiation. Whether you stick with the tried and true retinol options, or go for the next generation granactive retinoids, both are incredibly effective in the long and short-term. If you have any further questions about these two technologies, please let us know in the comments and we'll be happy to help (as always). 👍
A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on Sep 16, 2019 at 10:16am PDT
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(5/5) 🎍 The Ordinary 100% Plant-Derived Squalane is a lightweight plant-derived solution to support healthy hydration. Squalane is non-comedogenic and is suitable for use on all skin types. 🍃 The Ordinary 100% Plant-Derived Hemi-Squalane is an even lighter-weight plant-derived solution that helps reduce the ongoing loss of hydration that weakens dermal elasticity and suppleness. Due to its low molecular weight, it has greater spreadability and leaves a light and dry after-feel. 🧴 The Ordinary Natural Moisturizing Factors + HA is a cream formula that offers non-greasy surface hydration. This formula also acts as a direct topical supplement of impaired components of NMF (the skin’s very own moisturizing tool, found in the outermost layer of the epidermis).
A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on Jul 30, 2019 at 9:14am PDT
新店設計和建築工程均由Deciem的團隊負責，貫徹全球The Ordinary專門店的設計美學，以簡約潔淨的純白實驗室佈置，配以經典的格紋圖案，與產品純樸的外觀十分相襯。
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(3/5) 🌳 The Ordinary 100% Cold-Pressed Virgin Marula Oil is a daily support formula for hair and skin. Marula Oil offers antioxidants and hydration, while also enhancing the look of radiant tone. 🦋 The Ordinary 100% Organic Cold-Pressed Borage Seed Oil is a nourishing oil that offers soothing benefits to the skin. This formula promotes the support of healthy skin and is suitable for all skin types. 🌰 The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil offers daily support for hair and skin. Argan Oil contains a host of fatty acids, vitamins, phenols, and carotenes that target dehydration and support skin barrier function. The oil is superb for reducing the appearance of flaking skin and adding sheen to hair.
A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on Jul 30, 2019 at 9:06am PDT
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We’re here. Ulta.com. 🇺🇸🧡🙈
A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on Jul 1, 2019 at 6:02am PDT
The Ordinany主打科技護膚理念，高濃度有效成分可以在短期呈現效果，他們的產品以成分的%命名，強調配方的有效成分，連英國人氣化妝師Wayne Goss也曾推薦，是不少小資女生喜愛的品牌，今次他們來到香港，是時候親身試試每件產品的功效了。
