Alexander McQueen 全新2020春夏系列廣告，走訪到一間棄置的海濱房屋，配以手工精緻細膩的服裝，在海風與自然光的映襯下，卻有一種特別的浪漫情懷。
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The Alexander McQueen Spring/ Summer 2020 campaign film featuring Vivien Solari, Imaan Hammam and Felice Noordhoff. Art directed by M/M (Paris). Video by @MashaVasyukova. Music by Isobel Waller-Bridge, performed by London Contemporary Orchestra. #McQueenSS20 #AlexanderMcQueen
A post shared by Alexander McQueen (@alexandermcqueen) on Jan 26, 2020 at 4:32am PST
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The Alexander McQueen Spring/Summer 2020 campaign featuring Vivien Solari, Felice Noordhoff and Imaan Hammam, photographed by @Jamie.Hawkesworth and art directed by @MMParisDotCom. #McQueenSS20 #AlexanderMcQueen
A post shared by Alexander McQueen (@alexandermcqueen) on Jan 25, 2020 at 10:00am PST
由早春系列廣告大片的繁花盛放，這次品牌Alexander McQueen將春夏系列廣告拍攝移師至海邊。是次春夏系列的廣告大片，由英國攝影師Jamie Hawkesworth拳鏡，將模特兒設置於海邊一個破舊不堪的房屋中，站在窗旁配以自然光線與微風，演繹著品牌全新春夏系列，當中創意總監Sarah Burton將從前幾季出現過的元素，如蕾絲、歐根紗和薄紗進行了升級，各種層疊式剪裁、精緻的鉤針編織，以及各種溫柔面料製成的連衣裙，除了散發著維多利亞時代的氣息，亦有一種淡淡的浪漫情愫。
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The Alexander McQueen Spring/Summer 2020 campaign featuring Vivien Solari, Felice Noordhoff and Imaan Hammam, photographed by @Jamie.Hawkesworth and art directed by @MMParisDotCom. #McQueenSS20 #AlexanderMcQueen
A post shared by Alexander McQueen (@alexandermcqueen) on Jan 24, 2020 at 2:02am PST
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The Alexander McQueen Spring/Summer 2020 campaign featuring Vivien Solari, Felice Noordhoff and Imaan Hammam, photographed by @Jamie.Hawkesworth and art directed by @MMParisDotCom. #McQueenSS20 #AlexanderMcQueen
A post shared by Alexander McQueen (@alexandermcqueen) on Jan 25, 2020 at 7:15am PST
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The Alexander McQueen Spring/Summer 2020 campaign featuring Vivien Solari, Felice Noordhoff and Imaan Hammam, photographed by @Jamie.Hawkesworth and art directed by @MMParisDotCom. #McQueenSS20 #AlexanderMcQueen
A post shared by Alexander McQueen (@alexandermcqueen) on Jan 25, 2020 at 4:58am PST
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The Alexander McQueen Spring/Summer 2020 campaign featuring Vivien Solari, Felice Noordhoff and Imaan Hammam, photographed by @Jamie.Hawkesworth and art directed by @MMParisDotCom. #McQueenSS20 #AlexanderMcQueen
A post shared by Alexander McQueen (@alexandermcqueen) on Jan 24, 2020 at 10:17am PST
「每種造型都講述著自己的故事。」品牌創意總監Sarah Burton解釋道。 她希望透過系列和宣傳大片，讓人們找回與世界重新建立聯繫的想法，談過見面和交談去共同創造新事物，就正如同她製服衣服需要的時間，與衣服對話，才能建構出帶著故事連繫的服裝。
