The “Mask To Go” dispensers will go live in phases from 25 May at 37 designated NGO centres across 18 districts, providing free masks to 40,000 beneficiaries for 10 consecutive weeks
Since the beginning of the coronavirus outbreak in January, New World Development (NWD) Group has been playing a leading role in helping those greatly impacted by the crisis.
The Group set up an anti-epidemic fund of $10 million for Hong Kong-based families via its NWD’s charitable foundation, along with building its own mask production lines in Hong Kong with an aim to produce 7 million masks per month for distribution. And this week sees the launch of the much-anticipated “Mask To Go” dispensers, which
went into service starting from 25 May.
See also: Adrian Cheng Sets Up Local Surgical Mask Production Lines To Combat Coronavirus
Adrian Cheng, CEO of New World Development said, “Despite the recent easing of the COVID-19 pandemic, many health experts have warned that a second wave of coronavirus infections may occur later this year. At this critical moment, it is of utmost importance for all of us to stay alert and do what we can to protect ourselves and our loved ones. After months of preparation, I am proud to officially launch ‘Mask To Go’ dispensers with our NGO partners to support those in need in our community. The safety of these vulnerable families has to be the highest priority. And we will continue to do our part to support them until the virus is no longer present.”
As part of its #LoveWithoutBorders platform, which was created by Adrian Cheng during the COVID-19 outbreak, the Group has partnered with seventeen NGOs to install “Mask To Go” dispensers at 37 designated NGO centres in two phases, distributing free “Made in Hong Kong” masks produced by the Group to pre-registered low-income families and disadvantage groups.
Each beneficiary will receive a contactless smart redemption card with a unique QR code entitling them to collect a pack of five NWD-produced masks from the dispensers every week for ten consecutive weeks, lasting until the end of July.
See also: Adrian Cheng On The Importance Of Social Innovation
